The Everything Story
ANTI is for Everyone. With our values centring around equality and inclusivity, ANTI Everything was created to provide honest high quality solutions for ALL hair types. We encourage a simplified and effective approach to your at home hair care needs without confusion and doing away with unnecessary double ups. ANTI Everything is a transparent approach giving you the very ultimate results and hair condition.
The Everything Story
Our ANTI Product Developer, Mercedes Explains;
"As a product developer, I never understood why hair care companies categorized into separate benefits like hydrating, softening, reparative, strengthening and restorative. Why were you forced to pick one benefit when almost all of the ingredients used to create these benefits were multifunctional? As a woman, I felt like I was being conned and pushed to purchase more unnecessary products at the benefit of the product company, not me.
At ANTI, I wanted to simplify hair care for consumers. You don’t need a separate shampoo, conditioner or styling products to soften, condition and strengthen your hair - our Everything range offers you all these benefits in one line."
EVERYTHING SHAMPOO
It’s Everything for Everyone – an addictively fragrant cleanser packed with natural oils for the ultimate luxury feel, moisture and protection.
| Key ingredients: Aloe Vera, Avocado oil, coconut oil |
EVERYTHING CONDITIONER
A rich reparative conditioner to resurrect damage and enhance manageability leaving hair with a luxe velvet finish and a fragrance to die for. It’s Everything.
| Key ingredients: Shea Butter, Coconut oil, Macadamia seed oil |
EVERYTHING SPRAY
Your ultimate spray for Everything. Detangle, de-frizz and soften hair in one shot. Refresh your hair day after day as the ultimate leave-in conditioner.
| Key ingredients: Coconut Fruit extract, Avocado oil |
EVERYTHING CREAM
The holy grail of hair repair , its everything you need to leave hair with a velvet finish, lasting moisture, and unparalleled condition.
We are ANTI the way traditional hair products make your hair feel. ANTI farewells overdone hair and welcomes concentrated formulas for superior performance with a natural finish. Feeling like they’re barely there, ANTI avoids the ever so common product build-up, with a portfolio that is lightweight, simplified and addictive.
Read More